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Evaluating the ROI of Your Trade Relationships
Channel development is being increasingly scrutinized to evaluate its marketing ROI. As in other marketing departments, automation is being put into place and more emphasis is being placed on research...
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How Having Fun Can Increase Your Marketing ROI
I read an interesting article recently of five takeaways from the 2010 Creativity and Technology Conference. One of the points in the article I don’t feel was given enough attention, that is, there...
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What GM Teaches Us About Social Media ROI
General Motors recently announced that they figured out how to track social media ROI. Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning,...
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10 Tips to Build an Influencer Marketing Campaign
I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign. While it’s not a new concept to treat...
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